Engineered Mesh Upper
The upper of the ASICS Fuji Lite is made with a highly breathable engineered mesh. This is covered with micro-perforations, which allow heat, vapour and moisture to escape the shoe, whilst simultaneously encouraging fresh air to enter and circulate. This delivers a pleasant cooling sensation that leaves feet feeling happy and healthy. A traditional lacing system anchors the shoe to foot securely for improved stability and control, whilst a lace garage tongue allows the wearer to tuck in their laces, so they don’t come untied or snag anything when they’re running.
ASICS play their ace card in lightweight cushioning: FlyteFoam. A generous layer of protection, bounce and comfort, it provides you with unmatched shock absorption and a lively ride. FlyteFoam is the lightest cushioning material ASICS has ever made, 55% lighter than the industry standard, EVA, and it buffers against the ground to protect you from unnecessary stress and fatigue. Its reinforced, organic fibres let the material bounce back to its original shape after every run; so you can train harder, more frequently, for longer, without the worry that your shoes might not be able to take it. Resilient and revolutionary, FlyteFoam technology lets you move with the feeling that your feet aren’t even touching the ground, for reduced fatigue and better performance.
The ASICS grip sole offers improved grip on a range of surfaces both wet and dry for fast confident footing. Multidirectional lugs offer unprecedented traction for running up and down hills so nothing can get in the way of you giving your ultimate performance.
The ASICS Mission
Founded in 1949, ASICS is undisputedly the leading running shoe brand for both enthusiasts and professional athletes. Whether you’re attending sporting events or enjoying a leisurely run around the local park, ASICS is the ultimate runner’s choice for providing comfort, support and a superior ride. From opening the Research Institute of Sports Science in Kobe in May 1990, the brand is unmatched for technological superiority and rigorous quality, and many innovations have stemmed from this unique site where scientists and athletes work together. The mission is to become the number one brand for sports enthusiasts by striving to build upon current technological advances and pledging to bring harmony to the body and soul.